All Work

Three Avocados.

Nonprofit Branding
The Brief

A name rooted in something real, a mission worth showing up for. Three Avocados is a nonprofit that uses coffee as its vehicle — selling high-quality beans to fund education and economic opportunity for farming communities in Uganda. The name comes from the market: three avocados, the price of a day's work. The brand needed to carry that weight without being heavy about it. Warm, grounded, and genuinely good — the kind of identity that makes you feel something before you know the whole story.

Client Three Avocados
Services Nonprofit · Branding
Location Des Moines, Iowa
Year 2020
Three Avocados — Brand Environment
The Work

A brand that means something.

Three Avocados — Brand Identity Three Avocados — Brand Application
The Approach

The mission is the brand.

The hardest thing to design around is a story this good. Three Avocados has a name that stops people mid-sentence, a mission that makes you want to get involved, and a product — coffee — that people already feel something about. The challenge wasn't creating meaning. It was getting out of the way of the meaning that was already there.

I built an identity rooted in warmth and honesty. Earthy tones that nod to the land the coffee comes from. A mark that feels handcrafted without trying too hard. Typography that reads as genuine, not polished to the point of distance. The goal was a brand that could live on a coffee bag, a donor mailer, or a social post — and feel equally at home in all three.

When every purchase funds something real, the brand has to make people feel that. Not through heavy-handed messaging, but through the quiet confidence of something designed with intention.

Deliverables

What was crafted.

  • Logo System & Brand Mark
  • Color Palette & Typography
  • Brand Guidelines Document
  • Coffee Bag & Label Design
  • Donor & Outreach Materials
  • Business Card & Stationery
  • Social Media Asset Kit
  • Print-Ready Production Files