Cosimo Gelato needed a brand as bold as their flavors. A small-batch gelato producer with a passion for real ingredients and old-world technique, they came to Dropcap looking for an identity that could stand out on the shelf and tell their story at a glance. The result: a modern, confident brand system rooted in warmth, craft, and a touch of Italian heritage.
Built for the Shelf.
Craft that shows.
Gelato is all about the experience: the texture, the flavor, the moment. The brand needed to capture that same feeling before anyone even picked up a pint.
I built the system around a warm, confident palette, intentional typography, and packaging that works hard on the shelf without shouting. Every detail was designed to feel artisan, not mass-produced.
From the logo mark to the label layout, the entire identity was built to scale: equally at home in a farmers market booth as it is in a specialty grocery aisle.
What was built.
- Logo System & Brand Mark
- Color Palette & Typography
- Packaging Design: Pints & Novelty
- Brand Guidelines Document
- Print-Ready Production Files
- Digital Asset Kit