All Work

MoonShot Pizzeria.

Restaurant Branding Packaging
The Brief

A name this good only works if the brand can keep up with it. MoonShot Pizzeria had the concept nailed — a playful, ambitious name with a built-in personality. What they needed was a visual identity and packaging system that could carry that energy from the logo to the box to the street. The brief was to build a brand that felt like a genuine destination: fun without being gimmicky, bold without losing warmth, and distinctive enough to stick with you long after the last slice.

Client MoonShot Pizzeria
Services Restaurant · Branding · Packaging
Location Des Moines, Iowa
Year 2024
Moonshot Pizzeria — Brand Environment
The Work

Shoot for the moon.

Moonshot Pizzeria — Logo System Moonshot Pizzeria — Pizza Box & Packaging
The Approach

Big personality. Built in.

Restaurant branding lives or dies in the details — the thing you see when the box lands on your doorstep, the logo on the bag you carry past ten people on the street, the way the menu feels before you've read a single word. For MoonShot, the name did half the work already. My job was to make sure every visual touchpoint pulled its weight alongside it.

I built a brand identity with a retro-forward sensibility: bold enough to own a wall, warm enough to feel like a neighborhood spot, and playful enough to actually match the name. The packaging system was designed to be the star — because when the box is this good-looking, people take photos before they take a slice.

From the logo down to the sticker, every element was designed to be immediately recognizable and genuinely hard to forget. That's how a new restaurant gets regulars fast.

Deliverables

What was launched.

  • Logo System & Brand Mark
  • Color Palette & Typography
  • Brand Guidelines Document
  • Pizza Box & Packaging Design
  • Menu Design
  • Stickers & Branded Collateral
  • Social Media Asset Kit
  • Print-Ready Production Files